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Are You a Reluctant Rainmaker? ■ Contact Us ■ Visit the Life at the Bar Blog |
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Why is it that SOME law practices are thriving despite the current economic climate, while OTHERS are dissolving?
Fact #1: We're in an uncertain economy. The legal market is down. Revered law firms are dissolving. Lawyers — good lawyers — are getting laid off, and those who remain are often worried they'll be next. Budgets are getting tighter, and there's no end in sight. Some experts estimate that the economy won't even begin to recover until late 2009. Fact #2: Some attorneys are growing their practices by bringing in new business and clients and, in some cases, expanding practice areas despite this economic climate. These lawyers find more satisfaction because they're working with clients they enjoy. They have more professional options and security because they know how to satisfy clients, generate referrals, and keep a steady stream of new work. Fact #3: Rainmakers are the last lawyers to be cut and the first to be solicited for new employment. Client development and retention are the key skills in today's economy. No matter how times may change, if you can generate new work and new clients on a consistent basis, your practice will thrive. Question: Are you a rainmaker? If not, you may find yourself
If so, you're not alone. It's a painful spot to be in: wishing for more clients, trying all of the "right" ideas but not getting the right results, and feeling more and more frustrated because you know you could help the clients if only you could get the business. No matter how strong your technical legal skills are, those skills alone won't attract the clients you need. There is a solution. You'll find the first steps right here. Sign up to receive Chapter One of Julie's 2009 book The
Reluctant Rainmaker: A Guide for Lawyers Who Hate Selling.
This complimentary resource offers a foundation for your
rainmaking efforts. Sign up in the
box at the upper right-hand corner of this page or at the bottom
of this page. Have specific
questions or know you'd like to work with Julie? Please email
Julie at
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