November 02, 2009
Last week’s discussion of personal vs. impersonal holiday cards ruffled some feathers. I heard from more than a few people that it takes too long to write a personal note and sign personally.  I don’t agree, if only because it seems to me that clients, referral sources, and potential clients merit at least a few seconds’ personal attention each. But I do understand feeling pressured to fit everything in.
Good news: there is a solution – a fun, easy one at that. The Billable Hour, a company that offers all kinds of products intended for lawyers and legal professionals, has heard the plaintive cry of the overwhelmed. And the solution is ideal!
The Billable Hour Card Store offers a wide variety of holiday cards in addition to their usual stock, and sending them is as easy as sending an email. (The sample to the right really tickled me.) You can choose to type in a message (using a variety of fonts and colors) and have the card mailed directly to the recipient — along with a logo, your signature, or a photo you upload, if you like. Or you can have the cards sent to you with addressed and stamped envelopes, so all you have to do is write a note inside, sign the card, and stuff the envelope.Â
What could be easier? Personalization for every recipient, with much less work for you. I’m a fan of making the holiday card process simple, and this approach covers all the bases. And I really like the range of cards that The Billable Hour Card Store offers.
By the way, I don’t receive any kind of financial incentive for recommending the products I do. My only interest is helping you to find products and services that make your practice and your rainmaking efforts easy and effective.
Welcome back!
