Leaders are often depicted as resolute, visionary, motivational, intent on reminding followers to get with the program or get off the team. And we’ve all heard that it’s lonely at the top. No question that leaders may be called on to make difficult decisions and to demand compliance with those decisions. To fail to do [...]
It’s the time of year for holiday specials, and last night’s offering was Santa Claus Is Comin’ to Town. And while I enjoyed the story and the theme, I was dumbfounded when I realized that there’s a bit of a link between Santa and client development! If you remember the lyrics to the song, you’ll [...]
A Sense of Urgency
by John P. Kotter
John Kotter, a noted expert on leadership and change management, fervently believes that attachment to the status quo is a silent but deadly killer. Through numerous examples, Kotter demonstrates that organization stall and atrophy as change fails. Kotter’s bottom line? If it ain’t broke, break it.
A Sense of Urgency [...]
Do you know how to get the most from your sponsorships? I was interested to see this article from The National Journal, with the headline, “No More ‘Chalets’; Legal Marketing Focuses on Building Business.” It shouldn’t be surprising that marketing efforts should produce new business, but lawyers sometimes confuse “brand-building” with business development.
If you’re building [...]
I recently spoke with a lawyer who had tried a variety of business development activities, all to no avail. She’d written articles, she’d taught seminars, she’d advertised, she’d attended some networking events, she’d posted her profile on various social networking sites, and so on. But after all of that, she didn’t have any results to [...]
December 16, 2009 
